Dark Alice in Wonderland unisex organic cotton tee for gothic fashion & Tim Burton fans

Description

WE’RE ALL MAD HERE

The Gothic Rabbit Knows the Truth

Down the rabbit hole and into the darkness.
This isn’t your childhood Alice in Wonderland. This is the version that lives in the shadows, where rabbits wear their darkness like armor and madness is a badge of honor. The Cheshire Cat was right all along: we’re all mad here. And this gothic rabbit is here to remind you that’s perfectly fine.
Featuring a hauntingly beautiful rabbit with gothic aesthetics and the iconic “We’re All Mad Here” quote, this design captures the darker side of Wonderland—the side Tim Burton understood, the side that resonates with those of us who’ve always felt a little… different.

WHY THIS DESIGN HITS DIFFERENT:
It’s the perfect marriage of:

• Classic literature (Alice in Wonderland)
• Gothic aesthetic (dark, moody, beautiful)
• Relatable philosophy (we’re all a little mad)
• Whimsical darkness (cute but creepy)
• Iconic quote (Cheshire Cat’s wisdom)
• Alternative fashion (for those who don’t fit the mold)

Alice fell down a rabbit hole and discovered that normalcy was an illusion. This shirt is for those who’ve made that same discovery and decided to stay in Wonderland.

THE DESIGN BREAKDOWN:
The Gothic Rabbit:

• Dark, moody aesthetic
• Detailed, hauntingly beautiful illustration
• Victorian gothic influences
• Not quite cute, not quite creepy—perfectly both
• Wise, knowing expression
• Tim Burton-esque vibes
• Elegant in its darkness

The Quote:
“We’re All Mad Here” is the Cheshire Cat’s most iconic line where the truth is disguised as whimsy. It’s the permission to be yourself and validates your differences. The ultimate acceptance of chaos.

FREQUENTLY ASKED QUESTIONS:
Q: Is this from the original Alice in Wonderland?
A: The quote is! The gothic aesthetic is our interpretation of what Wonderland looks like after dark.
Q: Will people understand the reference?
A: Most will recognize “We’re All Mad Here” immediately. Those who don’t aren’t your people anyway.
Q: Can I wear this if I’m not goth?
A: Absolutely! This is for anyone who appreciates dark whimsy, regardless of whether you exclusively wear black.
Q: Is this too dark for everyday wear?
A: Only if you think celebrating beautiful strangeness is “too dark.” (Spoiler: it’s not.)
Q: Why a rabbit and not the Cheshire Cat saying the quote?
A: Because the White Rabbit started the whole journey down the rabbit hole. This is his dark evolution—he’s seen some things.
Q: Will this make me look edgy?
A: It will make you look like someone who appreciates literary references, gothic aesthetics, and the beauty in darkness. If that’s edgy, so be it.
Q: Can I wear this to a job interview?
A: Depends on the job. Creative field? Absolutely. Corporate law? Maybe save it for after you’re hired.
Q: What if someone tells me I’m weird for wearing this?
A: Point to the shirt. They’ve made your point for you.

WARNING LABEL:
Side effects may include: increased appreciation for dark fairy tales, sudden desire to host twisted tea parties, explaining Tim Burton’s filmography to confused relatives, being called “weird” more often (embrace it), attracting other beautifully strange humans, philosophical discussions about madness and sanity, and the realization that Wonderland was always a metaphor for embracing your true self.
May cause: Confidence in your strangeness, rejection of societal “normalcy,” increased interest in gothic literature, spontaneous recitation of Alice in Wonderland quotes, and the understanding that the Cheshire Cat was right—we ARE all mad here, and that’s what makes life interesting.
Warning: Wearing this shirt is a signal to other mad people. You will find your tribe. There’s no going back.

THE PHILOSOPHY:
“But I don’t want to go among mad people,” Alice remarked.
“Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.”
“How do you know I’m mad?” said Alice.
“You must be,” said the Cat, “or you wouldn’t have come here.”
This exchange isn’t about insanity. It’s about accepting that everyone operates on their own wavelength. “Normal” is a setting on a washing machine, not a personality type. The “mad” people are just the ones honest enough to admit they don’t fit the mold—and confident enough not to care.
This rabbit has been to Wonderland. This rabbit has seen behind the curtain. This rabbit knows that the sanest response to an insane world is a little bit of madness.
And this rabbit is wearing it well.

You’ve probably been called “too much” or “too different” or “too intense” or “too weird” at some point in your life. This shirt says: Good.
The interesting people always are. The creative people always are. The authentic people always are.
The Cheshire Cat understood something profound: madness and magic are close cousins. The people who see the world differently are the ones who change it, create art, write stories, and make life interesting.
So yes, you’re mad. We all are. The only difference is some of us admit it and wear it on our chests (literally, in this case) while others pretend they’re “normal” and wonder why life feels so bland.

Choose madness. Choose honesty. Choose the rabbit hole.

It’s cute. It’s creepy. It’s literary. It’s gothic. It’s a mood. And that mood is: delightfully, unapologetically mad.

• 100% organic ring-spun cotton
• Fabric weight: 5.3 oz./yd.² (180 g/m²)
• Single jersey
• Medium fit
• Set-in sleeves
• 1 × 1 rib at collar
• Wide double-needle topstitch on the sleeves and bottom hems
• Self-fabric neck tape (inside, back of the neck)
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)
• The fabric of this product is OEKO-TEX Standard 100 certified and PETA-Approved Vegan

The sizes correspond to a smaller size in the US market, so US customers should order a size up.

Produced and shipped using a global production and shipping company. They’re probably just around the corner from you!

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Disclaimer: This shirt does not actually grant access to Wonderland, though it may attract other mad people (consider this a feature, not a bug). The rabbit is for decorative purposes only and will not lead you anywhere (physically). We are not responsible for sudden desires to host tea parties, philosophical discussions about reality, or the realization that you’ve been mad all along and just needed permission to admit it. May cause increased confidence in your strangeness. Side effects include finding your tribe and never wanting to be “normal” again. Madness is a lifestyle choice. Choose wisely.

Age restrictions: For adults
EU Warranty: 2 years
Other compliance information: Meets the EU REACH requirements.

In compliance with the General Product Safety Regulation (GPSR), Just Buy the Damn Shirt and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 99 King Street, MELBOURNE VIC 3000 or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.